Business / 23 Jan 2023
It can be hard to keep up with the latest trends in video marketing. Formats, apps, devices, platforms, and their features have moved lightyears ahead of where they were even a year or two ago.
Sometimes it feels like the one thing that’s remained constant is the fact that including video as part of your strategy to increase your audience is crucial for every marketer. Video on mobile, laptop, and tablet is only increasing year-on-year.
Video is the must-have marketing and design tool of the decade so far. Since almost the beginning of the 2020s, video has been the dominant element to many efforts – from websites to social media to apps.
If your video strategy is more than a year old or nonexistent, now is the time to take a hard look at what you are doing, and consider giving it a major reboot to ensure you’re getting the optimal chunk of viewers possible.